Week 3
Ship It
Publish the landing page, payment path, support path, and first usable build.
Offer
Clear beats clever.
The page should say who it is for, what job it does, what it costs, and what happens after purchase.
Avoid income claims, fake scarcity, and transformation promises that the product cannot prove.
Use the product's actual evidence: no guaranteed outcomes, no job replacement promise, no passive income framing.
A safe first offer has a plain headline, a specific buyer, one before-and-after, a visible next action, support contact, and honest caveats about what is manual or beta.
If checkout is not live, the next action is interest capture. A waitlist with useful follow-up is better than a fake payment flow.
Page
Publish the minimum trust surface.
The shipping page needs enough trust for a real person to try it: who built it, who it is for, what data is collected, what happens after submission or purchase, and how to get help.
Screenshots, a short demo clip, or a simple before-and-after example beat abstract benefit stacks. The visitor should understand the product before scrolling twice.
Keep the promise smaller than the product can currently support. The first users are buying usefulness and access, not a polished enterprise platform.
Infrastructure
Payments are server-trusted or disabled.
Stripe redirects are not proof of access. Verified webhooks grant entitlement.
If the provider is not configured, checkout stays disabled and the site collects interest instead.
Auth, checkout, email, analytics, and protected downloads should all have visible provider gates. This protects users and prevents the founder from thinking a route is production-ready because a button exists.
Use test mode until the full path is verified: checkout session, webhook event, membership grant, protected access, email receipt or support fallback, and cancellation behavior.
Deploy
A public URL needs a smoke test.
Shipping means the product loads over HTTPS on the real domain, not just in the local harness.
The smoke test should cover the homepage, offer page, lead or checkout route, support route, health endpoint, disabled provider states, and mobile layout.
Write down the deployed URL, expected result, actual result, known broken or disabled parts, and next smallest fix after every deploy.
Support
Make the human fallback obvious.
Before taking money, the buyer needs a support path. A monitored inbox is enough at the start, but it must be visible and attached to the product's terms.
Support requests are product research. Every confused email should become clearer copy, a guardrail, a template, or a fix.
Do not hide behind automation while the product is young. Founder-handled support is part of the learning loop.
Publish a safe first version
- Write the landing page in buyer language with one specific promise.
- Add support contact, privacy/terms links, and clear beta/manual caveats.
- Connect lead capture before live checkout.
- Keep checkout disabled until Stripe, webhooks, and membership access pass live readiness.
- Deploy to Cloudflare or another selected host.
- Run a production smoke test on the real URL.
- Log known disabled parts and the next smallest fix.
Prompt starters
- Review this landing page for clarity, claim safety, buyer specificity, and whether the next action is obvious.
- Write a disabled-checkout explanation that collects interest without pretending payment is live.
- Create a production smoke checklist for this app: public pages, primary action, support path, health endpoint, provider gates, and mobile layout.
- Given this deploy output and health response, tell me what is safe to share and what must remain disabled.
- Rewrite this offer so it sells the documented process and useful artifact, not guaranteed outcomes.